u5: Video Case Study

Unit 5: Video Case Study

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Video Transcript
Hi, I’m Dr. Anthony Chow, and welcome to the Unit 5 Case Study: MOOCs and the Future of e-Learning.

In our final module for this MOOC I wanted to briefly cover our primary goals, where it can go from here, and the overall impact of MOOCs on e-learning. Let’s begin.

So in our wildest dreams, what do we want to accomplish with this MOOC? Looking back at our market analysis, we believe that the majority of people who will be interested are going to be males in the 25 to 40 range who are middle class, already have a degree, and are working in technology-related fields.

How could this MOOC benefit these users and what would be the ROI for UNCG?

For users, hopefully, the MOOCs content will be valued added and the ROI for UNCG centers on several variables: UNCG branding, UNCG value-added for alumni, introduction of UNCG Greensboro faculty and degree programs to the world, and an opportunity for continuing education. Bottom line, any news is good news when it comes to name recognition.

Another benefit for me professionally is that I will also be able to use this for my degree-seeking graduate students as a way to flip the classroom so that we can spend more time discussing it rather than me presenting it. This will have a significant positive impact on how much material and skills I can teach.

Another significant benefit this could have is on my field in general. Usability of web design is of interest in both the profession of Library and Information Science and to all LS programs, their faculty, and students. I am hopeful that this could be an excellent resource for them, UNCG alumni, and yourself as a MOOC learner.

There are a lot of resources on usability and web design but very few are interactive. It is my hope that this MOOC is an intellectual contribution to the field in general. Through its automated self-paced nature, this MOOC can continue to educate and provide interactive instruction for many years to come.

MOOCs are another medium that comprises e-learning. It shifts the paradigm because of the huge instructor-student ratio. It still involves a core of an instructor providing information to learners utilizing the multimedia eclectic online medium that allows us many new tools in which to deliver instruction. Will it replace for-credit courses?

What is lacking is the equality of experience for the students and the interaction with faculty that are earmarks of quality education and programs. Can it be value added to many people? Absolutely. Will it replace my synchronous interaction with my students — my ability to answer student’s specific and individual student questions? Absolutely not.

MOOCs are an amazing opportunity to allow instructors to share their areas of expertise with the world. As a professor, it really has been an honor and privilege to work on this MOOC. At our last meeting it was estimated it cost $13,000 to design and develop this MOOC and to have a team of outstanding professionals assisting me in this process. To develop such a professional piece of work is quite an opportunity indeed.

I would have to say that the greatest challenges I faced was the development time of the content — in particular the instruction itself was the most challenging as it involved developing the lectures, writing the scripts, and then recording them with the video production crew. This is very foreign to the way most faculty provide lectures for their courses, including online courses, since most now these days have a synchronous lecture component each week.

UNCG will hopefully benefit and continue to benefit for many years to come from investing in the resources necessary to put this MOOC together. I will benefit because of my ability to use this with my students and, most importantly, as a way to dialog and serve as a nexus, hopefully, for others who are interested in this topic.

Lastly, we will use this MOOC as a testing ground for instructional technologies to see how they work and have a large sampling pool in which to try out and also get feedback from.

Thank you again for joining me on this journey, and I hope that it benefits you in your future digital spaces in some small way. I’m Dr. Anthony Chow signing off. It’s been fun. Cheers.